Prints and Drawings by Jeremy "MAD" Madl
Mad*L Phase 4 Release Mini Exhibit
March 8-April 6, 2014
About the Artist / Artist Statement
Based out of Kansas City, Jeremy “MAD” Madl is widely considered to be one of the founding fathers of designer toys. His signature platform figure,the Mad*L, first made its way to store shelves and collector’s homes in 2004.
The Phase 1 characters (Billymon, DJ and Flame) and the unique humanoid shape created by the then relatively unknown artist caught the attention of a lot of toy and art collectors and quickly became one of the staple figures in the designer toy genre.
MAD followed his successful launch with Phase 2 (Domimon, El Lucha and Cry-On) in 2005 and Phase 3 (Aidamon, Armybot and Slam) in 2008. Ten years after the introduction of the Mad*L and countless toy designs later for many other brands such as Kidrobot, the NFL, Upper Deck, Mattel, Cartoon Network and more, MAD has brought the Mad*L platform back to life with Phase 4 (Maemaemon, Mad Ape and Modern Hero).
The four series, combined with a successful artist series and numerous special editions, including super sized 10” and 20” versions, have cemented the Mad*Ls place in designer toy history.
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